Public Relations

Lindsay Lohan's public relations has hurt her brand value. I think that the paparazzi has ruied her name. The public has heard about everything that she has been through, and for a lot of people it made them not like her anymore and not want to watch movies with her in them. When she was going through all her drug problems, hollywood made it seem like she was a complete failure. There was even a special on E! about her and a movie producer was saying that people were afraid to have her in their movies because she was unreliable and was always drugged up during their filming, or would show up late. This made people really not like her. Also when the media kept on talking about all her different drug problems, it gets old. It seemed like she was always in and out of trouble. The drama gets peoples attention, but it ruined her brand value. Another reason her brand value has been hurt is because she used to be seen as the sweet little parent trap girl, and she played in recent movies that are for a younger audience. With her going in and our of rehab, parents will not want their kids to look up to her and maybe not even watch her movies.