Flat Earth Positioning

I agree with Flat Earth's positioning. They are targeting their product towards a good market and I like the way they are advertising their product. Their target market seems to be early 30's and older or just any health conscious consumer.
I thought the commercial was cute and I kind of like how they used the pig because to me it was not only when pigs fly but I kind of looked as it as the fat is gone, the "pig" is gone. Like the fattening foods are out and the healthy food is in. The commercial was really short but it did get the point across and I thought it was pretty appealing. The only thing I would recommend is maybe telling the different kinds of flavors and chips the company has to offer.
If Flat Earth tried positioning themselves towards a younger target market, I don't really think they would have to change to much. They would probably just want to have younger people on the commercials and maybe tell the benefits of the daily serving of fruits and veggies, and how it helps you in the long run. Also they might want to come up with dips and other things besides just chips.