The Top 10 ad Agencies are:
1. J. Walter Thompson
2. Leo Burnett Worldwide
3. McCann Erickson Worldwide
4. BBDO Worldwide
5. Grey Worldwide
6. DDB Worldwide
7. Oglivy & Mather Worldwide
8. Foote, Cone, & Belding Worldwide
9. Y&R Advertising
10. Publics Worldwide
An example of a J. Walter Thompson advertisement is the Ford commercials. The commercial that I watched was for the Ford Focus. It's main point was there are many different types of Focuses for all the different kinds of people. They showed all the different colors and a different kind of family for each one. The commercial did a good job of illustrating what it was wanting to get across to the audience.
McCann Erickson Worldwide did a wonderful Coca-Cola Zero commercial. They had two guys in space suits dancing around and using Coca-Cola Zero as part of their dance. The effects were really cool in this commercial and it was a neat way to advertise a soda. This commercial definitely served its purpose and the audience will remember it.
Leo Burnett is the advertising agency that is responsible for Marlboro Man and Tony the Tiger. This company makes very unique commercials that you always think about whenever you hear someone mention the product. Another successful thing this company has done is create icons for ceartain products, such as Tony the Tiger and Marlboro Man.
2 comments:
where is your second assignment? It was due on Friday Sept 5 at 11:59 pm.
I know I forgot about it until Friday when I was at work and I had to close so I could not get it in by 11:59 pm and I thought that since I didn't have it in on time I would receive a 0 for it anyway.
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